High Demand Freelance Skills – What to Focus on for 2023

High Demand Freelance Skills – What to Focus on for 2023

Come one, come all, freelancers! The new year is upon us, and that means it’s time to start planning how you’re going to crush it in 2023. You have so much talent and so many skills to offer, but to really make this your most successful year yet, it’s important to focus your efforts on the high demand freelance skills areas that are in the highest demand. The freelance economy is booming, but the competition is fierce, so you need to stay ahead of trends and pivot quickly to skills that clients are actively hiring for.

This year, the areas you should be skilling up in and promoting the heck out of are virtual assistance, web design, online tutoring, and copywriting. These flexible freelance jobs are exploding right now, and the opportunities for you are endless if you position yourself as an expert in one or more of these high-demand fields. So what are you waiting for? Polish up your profiles, build out some case studies, and get ready to land some of the hottest freelance gigs of 2023! This is going to be your year, and we’re here to help you make the most of it. Let’s do this!

Introduction to High Demand Freelance Skills for 2023

The freelance job market is booming, and 2023 is shaping up to be an exciting year full of opportunities. There are several high demand freelance skills that will  mean more work and higher pay for freelancers.

  1. Content Creation

Content is king, and freelance writers and bloggers are in hot demand. Companies need help creating blog posts, articles, social media posts, emails, and more. If you have a way with words and knowledge about SEO, content creation could be a perfect path for you.

  1. Virtual Assistance

As more businesses go remote, virtual assistants who can handle administrative tasks remotely are essential. Common duties include managing schedules, travel planning, email management and more. This role is ideal for those with strong organizational and communication skills.

  1. Social Media Management

Social media is one of the best ways for businesses to connect with customers. Savvy social media managers who can create engaging content, build audiences and analyze metrics will be sought after. Experience with major platforms like Facebook, Instagram and LinkedIn is a must.

  1. Video Editing and Production

Video content reigns supreme, and freelance video editors and producers are high demand freelance skills in 2023. If you have experience editing footage, adding effects and transitions and producing professional videos, you’ll find no shortage of work. Many businesses need help creating video content for YouTube, social media, websites and more.

The opportunities for top freelance skills have never been greater. Focus on building skills in one of these high-demand areas, create a strong portfolio of your work, set your rates and get ready for an exciting year of new clients and career growth! The future is freelance, so jump in and make 2023 your year.

High demand freelance skills today

Content Writing and Copywriting Are Freelance Skills In Demand

As a freelancer, one of the most in-demand and lucrative skills you can develop is content writing and copywriting. In 2023, the demand for high-quality digital content and copy will skyrocket, so now is the time to sharpen your skills.

Content writing involves creating blog posts, articles, social media posts, and other content for websites and brands. Copywriting focuses on creating persuasive content like sales letters, email campaigns, and landing pages designed to drive a specific action. Both skills are crucial for any online business and are two freelance skills in demand.

To become an in-demand content writer or copywriter:

  • Improve your writing abilities. Focus on short, scannable paragraphs; compelling headings; and a conversational yet enthusiastic tone. Read style guides to strengthen your grammar and punctuation.
  • Build your knowledge. Stay on top of trends in content marketing, social media, SEO, and more. The wider your range of expertise, the more valuable you’ll be to clients.
  • Develop a writing portfolio. Start a blog to showcase your skills. Offer to write for industry websites and publications. Build a portfolio of your best work samples.
  • Learn the foundations of persuasive copywriting. Study the psychology of motivation and persuasion. Analyze effective sales letters to see what makes them compelling. Practice writing your own persuasive copy.
  • Find your niche. Specialize in an industry or subject you know well. As you gain experience, you can expand into other areas. A proven track record in a niche makes you an expert.
  • Market your services. Create a website to highlight your skills, experience, portfolio, and services. Build your reputation on platforms like LinkedIn. Pitch to potential clients by email or phone. Offer free initial consultations.

With dedication, you can establish yourself as an in-demand content writer or copywriter. The opportunities for freelancers with these digital skills will be plentiful in 2023 and beyond. Sharpen your abilities and start pitching to clients today!

Graphic Design Is in High Demand Freelance Skills 2023

Graphic designers are in high demand as freelancers! If you have skills in design software like Photoshop, Illustrator or InDesign and a creative eye, this could be a great path for you.

As a graphic designer, you’ll work with clients to design logos, websites, mobile apps, book covers, product packaging, and more. The possibilities are endless! Each project lets you tap into your artistic talents and develop eye-catching visuals.

Sounds fun, right? The key is building a stunning portfolio that shows off your style and skills. Some tips to land jobs:

  • Focus on trends like vibrant colors, geometric shapes, hand-drawn elements or retro designs. Stay on the cutting edge!
  • Develop a cohesive style and color palette to make your work instantly recognizable. Use the same font pairings, layouts and branding across projects.
  • Learn new techniques through online video tutorials. Keep your skills fresh and continue improving your craft. Practice makes perfect!
  • Pay attention to details like alignment, font choice, image resolution and white space. Polish each design until it’s pixel-perfect.
  • Ask happy clients to write reviews and testimonials for your website. Build social proof that you deliver quality work.
  • Consider offering bundle deals or promotional pricing to new clients. Once they see how talented you are, they’ll come back for more!

Being a freelance graphic designer allows you to tap into your creative talents from anywhere. Best of all, the variety of projects means you’ll never get bored. Each new design challenge lets you push your skills to new heights.

If you have an eye for esthetics and mastery of design software, graphic design could be an ideal freelance skill to focus on in 2023. Creativity is in demand, so start designing your dream career today! The possibilities are as endless as your imagination.

Social Media Marketing Is One Of the Most Needed Freelance Skills

If you want to future-proof your freelance skills, becoming an expert in social media marketing is a must. Social media platforms are always evolving, but the core skills remain the same. As a social media freelancer, you’ll help businesses build brand awareness, increase traffic, generate leads, and boost sales through social networks like Facebook, Instagram, and LinkedIn.

Learning the ins and outs of major social platforms is key. You’ll need to stay on top of new features and best practices for content creation, advertising, and analytics. Some of the most in-demand skills include:

  • Content creation: Developing shareable social media posts, photos, videos, Stories, Reels and more. You’ll need to be creative and keep your client’s brand voice in mind.
  • Community management: Engaging with followers by responding to comments and messages, monitoring discussions, and building connections. Strong communication and customer service skills are essential.
  • Paid social advertising: Creating and optimizing ads on social networks to reach new audiences. You’ll set budgets, choose targeting options, design eye-catching ads, and analyze performance.
  • Analytics and reporting: Tracking key metrics like impressions, reach, engagement, clicks, and conversions to demonstrate the impact of social media efforts. You’ll use tools like Facebook Insights, Instagram Insights, and Google Analytics.
  • Strategy development: Helping clients determine their social media goals and crafting a plan to achieve them. This includes conducting research, choosing platforms and content types, and setting posting schedules.

The opportunities in this field are endless. According to the U.S. Bureau of Labor Statistics, jobs for social media specialists are projected to grow 10% over the next decade—much faster than average. Adding social media marketing to your freelance skill set is a smart way to take advantage of this growth and land more high-paying clients. With dedication, you can become an industry leader in 2023 and beyond. What are you waiting for? Dive in and get started today!

Web Development and Coding

If you have skills in web development and coding, 2023 is going to be an amazing year for you as a freelancer! The demand for web developers, software engineers, and coders of all kinds continues to skyrocket.

Front-End Web Developers

Front-end web developers, who focus on the visual and interactive elements of a website, are in extremely high demand. Frameworks like React, Vue.js and Angular allow you to quickly build responsive user interfaces and web apps. Brush up on your HTML, CSS, and JavaScript skills and you’ll have plenty of freelance work coming your way.

Back-End Web Developers

Back-end web developers handle a website’s server, database, and application development. Proficiency in languages like PHP, Python, Java, and SQL are must-haves. Companies need freelance back-end developers to build and maintain custom web applications, e-commerce platforms, content management systems, and more. The pay is great, especially if you have experience with web frameworks like Laravel, Django or Spring.

Mobile App Developers

In today’s world, mobile apps are how we live, work and play. Freelance iOS and Android developers are in extremely high demand, especially those with experience building e-commerce, social networking, and utility apps. If you know Swift, Java, Kotlin or React Native, put your skills to work and help companies build the next must-have app!

Other Coding Skills

Freelance opportunities also abound for software engineers, data scientists, and full stack web developers. Companies need help with software automation, machine learning, data analysis, and building robust web applications. Coding languages like C++, Ruby, and C# are in demand, as are skills with TensorFlow, NumPy, and Git.

The opportunities for web developers and coders in 2023 are endless. Polish your skills, build a stellar portfolio of work, and get ready for an amazing year of freelancing! The future is tech, so now is the time to take your web development and coding skills freelance. Best of luck!

Data Entry and Administrative Support

If you have strong organizational and data entry skills, freelancing in administrative support and data entry roles could be a great option for you in 2023. Companies are always looking for help in these areas!

Data Entry

Data entry involves transferring information from one format into another. This could be inputting handwritten surveys into a digital database or updating customer records. Speed, accuracy, and attention to detail are must-haves for this freelance role. Many companies hire virtual assistants and freelancers for data entry to save money and time. You’ll find data entry jobs for market research firms, ecommerce companies, and more.

Administrative Support

As an administrative support freelancer, you handle the day-to-day tasks that keep a business running smoothly. Things like managing schedules, travel planning, emailing clients, and organizing files. Strong communication, organization, and problem-solving abilities are key. Many executives and business owners hire freelance administrative assistants to help reduce their workload. If you enjoy providing support and ensuring things get done, this could be an ideal freelance role for you!

Other Tasks

You may also find freelance work doing related tasks like:

  • Transcription: Converting audio files into text documents. Requires fast, accurate typing and listening skills.
  • Virtual Assistance: Providing administrative support to individuals and businesses remotely. Can involve managing schedules, travel planning, project management and more.
  • Customer Service: Assisting customers with questions and handling complaints. Requires patience, empathy, and conflict resolution abilities.

The opportunities in these areas are growing every year. If you build your skills and experience, the demand for your freelance services will only increase in 2023 and beyond! With a little persistence, you’ll find great clients and a steady stream of work.
High demand freelance skills

Translation and Localization Services

If you’re bilingual or multilingual, your language skills are in high demand as a freelancer. Translation and localization services are booming fields with major opportunities for remote work. Companies around the globe need help translating their content into different languages to reach wider audiences.

As a translator, you’ll convert written text like documents, books, website copy, mobile apps, and more from one language into another. The work typically involves translating from your native language into your fluent foreign language. Many translators specialize in a particular field like medical, legal, technical or creative translations. With experience, you can become certified in your language pairs.

Localization, or “l10n”, goes a step further by adapting translated content to the target culture and locale. This means adjusting things like currencies, units of measurement, dates and times to match local conventions. It may also include modifying images, audio or video to be culturally appropriate. If you have an eye for detail and knowledge of cultural nuances, localization could be a great path.

The demand for translators and localizers is exploding as companies globalize their products and services. According to the U.S. Bureau of Labor Statistics, employment of translators and interpreters is projected to grow 19% from 2020 to 2030, much faster than the average for all occupations. With the rise of globalization, there is no shortage of work for language professionals.

To get started as a freelance translator or localizer, here are some tips:

  • Build your language and subject matter expertise. Constantly improve your fluency and keep your industry knowledge up to date.
  • Get the necessary training and certifications. Many translators become certified in their language pairs and fields of specialization.
  • Set up a professional website to help you find new clients. Highlight your experience, skills, and qualifications.
  • Join online marketplaces to connect with companies looking for language services. Places like Upwork, Fiverr, and PeoplePerHour are great for finding freelance work.

Charge competitive rates based on your experience and language pairs. According to the ATA, typical rates for translators in the U.S. range from $0.12 to $0.20 per word.

With hard work and persistence, you can build a successful freelance business helping companies communicate across languages and borders. The opportunities are endless if you have the passion for this kind of work. Make the most of your valuable language abilities and start translating your way to more freedom and flexibility.

Bookkeeping and Accounting Are Top Freelance Skills

Bookkeeping and accounting are perpetually in-demand skills. As a freelancer, gaining expertise in this area can open you up to a steady stream of work from small businesses and entrepreneurs.

The day-to-day work typically involves managing financial records, generating reports, and ensuring compliance. You’ll handle accounts payable and receivable, reconcile bank statements, and produce profit and loss statements. For many small companies, outsourcing their bookkeeping needs is a cost-effective solution.

As a freelance bookkeeper, you have flexibility and control over your schedule. You can take on as many or as few clients as you want and work remotely from anywhere. The earning potential for freelance bookkeepers ranges from $30 to $100 per hour depending on your experience and qualifications.

To get started, you’ll need to invest in learning accounting software like QuickBooks, Xero or Sage. Becoming certified in one of these platforms will make you an even more attractive hire. You should also consider earning additional credentials such as a Certified Public Bookkeeper (CPB) to highlight your knowledge and skills.

Some of the daily tasks you might find yourself doing include:

  • Recording income, expenses, accounts payable and accounts receivable
  • Reconciling bank statements and credit card statements
  • Preparing financial reports like profit and loss statements, balance sheets, cash flow statements
  • Managing payroll, invoices, bills and tax payments
  • Ensuring compliance with financial regulations

If you’re detail-oriented, adept with numbers, and interested in helping businesses streamline their finances, freelance bookkeeping could be a perfect avenue for you. Small companies are always on the lookout for cheerful, enthusiastic bookkeepers to keep their accounting in check and help them make better financial decisions. Why not use your skills to gain valuable experience, build your own business, and help other entrepreneurs along the way? The possibilities for freelance bookkeepers are bright!

Virtual Assistance and Email Management

As a virtual assistant, you’ll help individuals and businesses with administrative and clerical tasks remotely. This booming field is perfect for freelancers looking to leverage their organizational and communication skills.

A Day in the Life

As a virtual assistant, no two days are the same! You may find yourself:

  • Managing inboxes and scheduling appointments for clients
  • Data entry and form filling
  • Transcribing audio recordings
  • Researching topics and compiling reports
  • Handling travel arrangements
  • Updating social media profiles

The variety keeps things exciting and allows you to leverage different talents. The key is providing top-notch customer service and ensuring all tasks are completed accurately and on time.

Why Now is the Time

Demand for virtual assistants is skyrocketing. As more people work remotely and businesses look to outsource administrative tasks, your skills will be in high demand. Virtual assisting also provides freedom and flexibility. You can work from anywhere, set your own hours, and take on as many or as few clients as you want.

Getting Started

To become a successful virtual assistant, focus on building the following skills:

  • Tech savvy: Become proficient in productivity tools like G Suite, Office 365, project management software, and scheduling apps.
  • Organization and time-management: Strong organizational skills, the ability to prioritize, and time management abilities are must-haves.
  • Communication: Exemplary written and verbal communication skills are essential for interfacing with clients and ensuring their needs are met.
  • Research abilities: Learn how to quickly find and synthesize information from reputable sources.
  • Adaptability: Comfort with change and the ability to pick up new skills and software on the fly. The role of a virtual assistant is constantly evolving.
  • Problem-solving: Develop the ability to think on your feet and resolve issues for clients in a professional, efficient manner.
  • Continuous learning: Take courses on business software, digital marketing, and productivity to expand your knowledge and better serve clients.

With hard work and persistence, you can build a thriving business as a virtual assistant. The demand for your skills and the freedom the role provides make it an attractive field for freelancers and solopreneurs. Sharpen your skills, create a compelling profile, and start connecting with potential clients. The opportunities are endless!


The new year is fast approaching and with it comes new opportunities. By focusing on developing skills that are high demand freelance skills, you’ll be setting yourself up for success as an in-demand freelancer. Whether you choose to improve your graphic design abilities, dive into web development, brush up on your writing and editing skills, or become a social media marketing guru, the key is to pursue work you find personally fulfilling and impactful.

With hard work and persistence, you have the power to land high-paying freelance work that allows you to have more freedom and flexibility. The jobs are out there, you simply must take that first step to acquire the top freelance skills that will make you an attractive candidate. Make 2023 your year to level up your freelancing business and open yourself up to new, exciting possibilities. The future is yours to shape – now get out there and make it happen!


Gust Lenglet
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